Performance Overview
BargainBook.Coupons is designed to enable business decisions through measurable insight. Our performance approach helps advertisers monitor metrics , validate results , and clearly understand ROI —so marketing becomes accountable instead of speculative.
Rather than relying on assumptions, advertisers gain visibility into how campaigns perform. Key indicators such as response volume, engagement trends, and conversion activity provide actionable feedback. This transparency allows businesses to refine offers, adjust targeting, and optimize future campaigns.
According to the Direct Marketing Association (DMA), direct mail continues to generate some of the highest returns on investment in the industry, with average response rates around 4.4%. Our full-color, 4-process coupon booklet is delivered to single-family homes of high-income earners for just a few pennies per household, making it one of the most cost-efficient ways to drive real engagement. Businesses gain premium exposure in a polished format, while homeowners receive valuable offers they can use immediately—creating a win-win that builds brand loyalty and revenue.
| Response Rate (DMA Benchmark) | Calls/Responses (7.5k Households) |
|---|---|
| 2% (Conservative) | 150 calls |
| 3% (Typical DMA Average) | 225 calls |
| 4.4% (DMA Industry Benchmark) | 330 calls |
| 5%+ (Strong Offer) | 375+ calls |
*Figures are estimates only. Actual results depend on offer strength, season, and follow-up.
Based on Direct Marketing Association benchmarks.*
To understand how measurement works, read Tracking & Analysis . To see how outcomes are summarized and evaluated, visit Results & ROI . BargainBook.Coupons turns direct mail into a channel you can evaluate, improve, and scale with confidence.