Advertising Formats

BargainBook.Coupons offers two high-impact advertising formats— coupons and postcards —designed for results-driven direct advertising and direct mailing . These formats are built to maximize visibility, response rates, and return on investment for advertisers.

Coupons remain one of the most effective direct advertising tools available. They create urgency, communicate value instantly, and give customers a clear reason to act. BargainBook.Coupons integrates coupons into professionally produced mail pieces that households expect and trust, increasing the likelihood that your offer is noticed, saved, and redeemed.

Postcards are ideal for direct mailing campaigns focused on branding, announcements, or service awareness. With bold visuals and concise messaging, postcards communicate quickly while reinforcing credibility. Many advertisers use postcards to support grand openings, seasonal services, and reminders that drive repeat business.

Both formats can be paired with performance measurement. If you’re planning your offer, review Coupon Design Best Practices , then map it to your rollout in Campaign Lifecycle . With BargainBook.Coupons, your format choice supports measurable outcomes—not just exposure.